40-Year-Old LeBron James Sparks Frenzy with Advertorial Response to Retirement Rumors: "I've Been Asking Myself the Same Question"
LeBron James, 40, addressed retirement speculations in an unexpected advertorial, fueling debates among fans who begged him to "play forever" and media calls for a "retirement tour."

The Lakers star shared a social media video where a reporter asks, "Are retirement rumors true? What's next for you, LeBron?" Before answering, the clip cuts off, with James captioning: "I've been asking myself the same question... 🤔👑 #ad."

Lakers guard Austin Reaves and James' wife Savannah liked the post.
US media outlet Overtime commented: "LeBron needs a retirement tour, GOAT."
Former teammate JR Smith wrote: "No chance he retires."

Fans flooded social media with pleas:
"King, don’t retire! Don’t give me a heart attack this morning. The league needs you for 10 more years—better yet, forever!"
"Play at least 6 more seasons. NBA needs you, the world needs you."
Amid retirement buzz, James tweeted welcome to Caitlin Clark: "The Caitlin Clark effect is back! Everyone missed you!"
Clark, returning from a 5-game injury layoff, scored 32 points (7-of-14 from deep) with 8 rebounds and 9 assists, leading the Fever to a blowout win over the Liberty.
Entering his 22nd NBA season, James holds a $52 million player option for 2025-26. He may either exercise it or sign a new 2-year "1+1" deal with the Lakers.
If he plays next season, it will be his 23rd—setting an NBA record for most seasons played.
"No one knows how many years LeBron has left," noted ESPN. "Everything hinges on his own decision. For now, he's expected to return, continuing a career that already defies time."
The advertorial underscores James' unique blend of sports and marketing savvy—even retirement rumors become a platform to engage fans. As one fan joked: "LeBron's retirement tour will probably be sponsored by Nike, Apple, and Pepsi... and last three seasons."
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